A wise man once said "No one buys a drill because they want a drill; they want a hole." That's never been more true for a website. For years, clients have called us and said "i need a new website!" But when you start asking questions, you realize the website is a band-aid for a larger pain-point within the entire marketing process. The problem is that the current website isn't built to perform. And without having a clear strategy for lead generation, driving traffic, and performance goals, a new site won't be either.
Our quick guide on high-performing websites should get you started. Is your site Built to Perform?
A lot of the work we do gets bundled with our Marketing Services, so that we can control the entire customer journey, from start to finish. But if you don't need a comprehensive service like that, a website that's Built to Perform isn't going to hurt your chances of success. So what does that look like?
Keep in mind that SEO isn't a one-and-done thing. It requires consistent updating and attention to performance metrics across your entire website. A well-maintained site is better than one that never changes.
No matter what you do, your website is trying to get people to do something. Whether it's contact you, buy a product, sign up for a service, it doesn't matter. What does matter is that you guide them to that goal, and don't distract them along the way.
This sounds simple, but you'd be surprised how many websites don't do this. The internet is full of companies like yours, so what value do you provide that sets you apart? There are a lot of ways to do this, but the end result is demonstrating your value.
People want to trust that they're making the right choice. Having customer testimonials is far better than just talking about yourself, and hoping they believe you. Because they usually won't. People are skeptical, so let your customers speak for you.
As a hairstylist, if I'm not working, I'm not getting paid, so any time I spent marketing was costing me. With the help of Oak House, I was getting more leads with les time away form the chair. I feel like this team really took the time to understand who I am and created a plan that aligned with my needs. Best thing that ever happened to my business!
I have a growing business that needed an updated and elevated presence to appeal directly to my target market. Oak House Co. considered all of my needs, and I am over the moon with the results. Their approach was exactly what I needed to be able to focus on my business, and it shows. These guys are the best: creative, easy to work with, AND innovative. I am so lucky to have found them…and will continue to work with them as my business grows!
Sugar Bakeshop Denver
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Our newsletter, Lessons Learned, is a behind-the-scenes look at how we work, with tips on how you can implement these strategies yourself.
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